Creating a beloved brand…
Brands - the heart of the organization
Know your “Why”
Understanding the “why” is so key to the purpose of an organization. Take a stand. It’s risky, I know, but it is worth it. When you can take a stand, the community can stand with you.
Specific targets
Persona work is extremely fun and focuses the organization on who we would like to target. With an agile methodology, testing content quickly and learning through in-depth analysis allows you to learn and refine without breaking the bank. Data is key.
Real humans
Word of mouth is the ultimate when it comes to creating beloved brands. When an organization creates the ultimate customer experience, and your customers are razzle-dazzled, let’s make it easy for them to tell their story.
Get noticed
If you are going to spend money on content, make sure that your vision truly comes to life. In video, it is obvious when you only go half way. I am a huge fan of raw, authentic video. But, if you are in campaign mode, make something you are proud of.
We won a “Telly” for this little gem.
Make a difference
Above all, having a positive impact on people drives everything that I do. How can we better the world? Be inspired by people like Crystal - and shout about it from the roof tops. Oh, and ride your bike 100 Kms, become the largest fundraiser.
Know who you are
Take a stand. Differentiate. Optimize. What will it take for someone to shout about you from the rooftops? Be unapologetic about who you are and who your audience is.
It happened with banking, travel, shopping, vehicles, communications, insurance... actually almost every type of transaction was radically transformed and simplified by the internet. Disruptive technology quickly wrote entire industries of brokers, dealers, middlemen, and agents into the history books. And life suddenly became much easier and better—for billions of ordinary people across the planet. It put the process in our hands. Now we’re all empowered to do almost everything our own way, on our own terms, from anywhere, at any time... easily, confidently, and securely.
Which begs the question, what on earth happened with real estate? It’s not just behind five years, or even a decade..
The process is more than half a century out of date. Isn’t it time that technology put buyers and sellers in control of their most significant financial asset? Isn’t it time it gave us powerful tools that enabled us to do this relatively straightforward task, ourselves? Isn’t it time it cut out the go-betweens who only seem to make the process long, complicated and expensive?
We think so. Actually, we’ve done something about it. We’ve developed a better way. Bōde.
Finally, an intuitive, universal platform that gives everyone with an index finger the tools, the resources, and the confidence, to take control of their own real estate destiny. And it frees up the best in the existing real estate business to focus on what has always set them apart—adding real value that transcends the transactional.
Now you can buy and sell your own home. On your own. It gives you access to all the information you need. You can research the market, your neighbourhood’s real estate activity, and comparables—yourself. You can find beautiful templates to help you showcase and write your listing, the way you want it—yourself. You can have it posted on the MLS, and today’s most relevant and effective marketing platforms that sell your home, not its brokerage—yourself. You can schedule viewings when they work for you—yourself. You can find and book the best photographers, measurers, toucher-uppers, stagers, and movers—yourself. All within one simple, logical, secure interface that puts you in the driver’s seat—on your phone, tablet or computer. If you don’t sell your home, you pay nothing. And when you do sell, you preserve almost all its value.
You’ll quickly discover that buying and selling homes isn’t quantum physics. And it really never was.
Bōde. Real estate’s new state
Take a stand
Brand Manifestos
Why Bōde?
At Axia, we don’t believe the internet is something that should ever be limited, by speed, or reliability, or usage. It was created to be open to all. And, now that it’s more a part of the fabric of life than ever before, we believe everyone, everywhere, should choose the fastest, most reliable possible access, with no limits.
Only then can it radically improve quality of life.
Suddenly, children can learn faster, families can stay closer, business can work and communicate more efficiently, doctors can heal better, teachers can teach more immersively, and so on - in almost every field of human endeavour.
Unfortunately, not all internet providers share our beliefs. So we must be crusaders for rights - entering every new town not as marketers, but as revolutionary liberators if its citizens.
After all:
We are allowing everyone to finally choose entertainment that’s more entertaining, social networks that are more social, games that are more fun, homes that are safer and smarter, businesses that are more competitive, and communities that are more attractive places to live and work.
We are doing what others can’t or won’t, in order to give people these fundamental freedoms.
We are unshackling them from long contracts, pricing, and service bundles that are no longer relevant.
We are freeing them from reliability issues, data caps, and customer care… that doesn’t.
We are liberating communities, making them better places to live, one town at a time, one connection at a time.
We are Axia. Improving lives at the speed of light.