My Journey

Cheers to adventures

My professional journey

2018 - Present — Founder, Strategic Advisor

Skabar Inc

  • Bearhill - Fractional CMO (Nov 24 - Present)

  • Bōde - Consults with the CEO to offer strategic marketing insight to a dramatically scaling business (2019 - Present)

  • Farm Direct - Founder - Business launch (Mar 23 - Aug 24)

  • Calgary Health Foundation - Strategic Advisor to the CEO (2023)

  • Fillip Fleet - Fractional CMO - Scaling to Series A, Partnership development, Business development (Aug 23 - July 24)

  • LIBI Podcast host (2023)

  • The Acres - Business Launch, Brand strategy creation, Website creation (2020)

  • Pedal Pub - Business Launch, Marketing strategy (2018)

  • Skip the Depot -Business Launch, Marketing strategy creation (2018)

2019 - 2023 — Founder, Chief Marketing Officer

Bōde

Key leader and visionary on creating real estate's most advanced platform with international scalability. Lead marketer at Bōde, member of the founders group and executive team. Bōde is modernizing real estate. Brand creation, strategy, and implementation. Brand, customer experience, customer journey, product design, customer support.

  • Bōde launched in 2019 and has expanded across AB and BC

  • Bōde has become one of the top 10% of brokerages in AB

  • Awarded Calgary's top 15 most innovative company

  • Bōde is successfully changing the way that people think about home transactions

2014-2018 — Vice President - Marketing and Communications

Axia NetMedia

Leading the Marketing and Communications team at Axia in strategy, and creation and execution of multiple brands: B2B and B2C, including all marketing across Axia’s NA markets. Focusing on creating a beloved brand and measuring our success. Leveraging digital marketing; web, social, content, advertising, guerrilla and experiential strategies to maximize ROI and impact. Executive lead for company culture. Member of the Senior Executive Team.

  • Key contributor to the launch of two market segments; Enterprise (grown to 93 large businesses) and Residential (launched or building in 26 markets)

  • Launched Alberta's first 1 Gbps service

  • Senior Executive Team member that successfully sold Axia twice in two years. Doubling Axia’s value.

  • Government communication, strategic positioning negotiation and key collaborator (municipal, provincial, and national levels)

2007 - 2014 — Business Development

Axia NetMedia

Cutting my professional teeth on a strategic, rapidly growing and expanding team was an unreal way to dive in at Axia. What an opportunity to sit at the strategic leadership table, interfacing with local and international governments all while advocating for digital access for those who need it most.

  • Director, Marketing & Communications

  • Service and Bid Response Manager

  • Axia Innovation Services Health Sector Lead

  • Team Lead, Axia Australia/New Zealand

  • Global Business Development Specialist

Never bored on a board

2018 - Present — Foundation Board Member

Mount Royal University

Mount Royal University has become a vibrant part of the Calgary community. MRU is widely recognized as the university where you belong. You get to be a part of something bigger than yourself you are a part of the Mount Royal community.

  • Member of the foundation board responsible for fundraising for MRU

  • Community advocate for MRU

2015 - 2019 — Chair, Board Member

Branch Out Neurological Foundation

Provided strategic direction and led the board into a board governance model. Branch Out is focused on funding research and bringing to market non-pharmaceutical solutions for Neurological disorders. The organization is applauded for bridging a gap in funding brilliant ideas and bringing the medical community together focusing on impact.

  • Provided strategic direction and led the board from an operational board into a board governance model.

  • Passionate and dedicated to health and patient impact.

  • Top fundraiser.

2010-2015 — Chair, Board Member

HIV Community Link

HIV Community Link ensures underserved and high risk populations have access to the services and support needed when managing or risk of HIV. Harm reduction is core to the organization and reducing the stigma through education around HIV/AIDS and other STIs.

  • Strategic direction and governance oversight of the organization.

  • Lead through the transition of the Executive Director and expansion into new communities.

  • Chair of Sponsorship and Fund Development committees.

  • Passionate and dedicated with strong ties to HCL’s work.

  • Top fundraiser.

My formal education

2024 - Scale Up

Haskayne School of Business

Leadership development, Strategic planning, Culture and Governance.

2002 - 2005 — BBA Marketing

Bishops University

Marketing, Non-Profit Organizations, International Business, Graduate studies in Sustainable Development

  • Published in Montreal Gazette

  • Winner of the University Policy Competition

  • Student athletic and academic representative to CIS

  • Varsity Rugby Team Captain (3 years)

2005 - 2006 — Sustainable Development Practicum

Eastern Townships Mae Sot Education Program

Seeking international sustainable funding for the Burmese illegal migrant and orphan populations while in-field.

  • Obtained funding for the establishment, building, and operation of a school for Burmese orphans.

  • Grant writing, newsletter writing, donor communications

  • Teaching English (Elementary to High School as well at the Red Cross hospital)