Start with why

Ok. Ok. I know everyone and their dog has read, listened to, watched and referenced Simon Sinek. There is a reason - he is right on the money. When you build a business, it needs to come from a foundation of purpose or “why”. It becomes a “north star” and aligns everyone - employees, customers, and shareholders, to what you set out to do. I love it.

Not everyone does this well.

It is where the rubber hits the road and sometimes it can be uncomfortable.

A great creative team can turn your “why” into a manifesto… one you can print on the walls for everyone to see. I love this work and setting the foundations of a brand and business to have the impact they set out to accomplish.

Start with why.