Podcast: Freaknomics

"Freakonomics Radio" is a podcast that uses data, research and storytelling to explore the hidden side of economics, human behaviour, and decision making. And I LOVE data. These gents think about topics totally differently uncovering intriguing stories along the way.

  1. Think critically about data and statistics. One of the key themes of the show is the importance of understanding how data can be used, and misused, to support various arguments and claims. As a marketer, we come across a lot of data, and it's important to be able to objectively evaluate it to make informed decisions.

  2. Look for the unexpected. The show is known for uncovering surprising and unexpected insights from data. By keeping an open mind, you can be more open to new ideas and perspectives, which can lead to new opportunities in your professional life.

  3. Be curious and seek out new knowledge. The show covers a wide range of topics, from the impact of incentives on education to the economics of crime. By listening to the show and keeping up with new research, you can broaden your perspective and be more informed about the world around you.

  4. Use storytelling to communicate effectively. Freakonomics radio uses storytelling to explain complex economic concepts in a way that is easy to understand and engaging. By learning how to use storytelling to communicate your ideas, you can be more effective in your professional life.

Hey, and it is super entertaining to listen to.

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