Creativity Inc

A marketer should read "Creativity Inc." because it offers valuable insights on how to foster a culture of creativity within a team, which is crucial for creating effective and innovative marketing campaigns.

The book delves into the inner workings of Pixar Animation Studios, which is known for producing some of the most creative and successful animated films of all time. These processes and principals work across industries and are specifically useful in brand and content work.

One of the things I love about "Creativity Inc." is the importance of fostering a culture of openness. This allows for a more collaborative and innovative environment where all team members can contribute their unique ideas and perspectives.

Take a stand. Taking a stand is hard but this book also highlights the value of experimentation and taking calculated risks, which is the name of the game for a marketer, who is always looking for new and innovative ways to reach and engage with customers.